Jun 12 2013 · 0 comments · Uncategorized ·

Dreams of your Childhood

 dream

What happened to that YOU?

You know, that YOU that wanted to conquer the world, climb Everest, be Prime Minister, be  a CEO, design great fashion, be that  great change agent and live your great life.

There was a time when that YOU were so confident,  happy, brilliant,  fearless and optimistic. The future was going to be what YOU wanted, how YOU dreamt it- that future was going to be  yours. That was a time when that YOU  laughed out loud, jumped into puddles, was carefree, happy,  confident,  that read day and night and dreamt of what your world could and would be. So, what happened?

Somewhere along the road of your journey, that brilliant YOU got side tracked, kidnapped or ran off the road.

At times that YOU can also be hijacked, stolen and be judged and discouraged. It is often done even by those who were supposed to support, encouraged,  defend and stand up for YOU; those who may have said YOU can’t, YOU will not; YOU should not and must not. They may have even  told you that YOU are not that special, not that bright, not that beautiful, not that  handsome, not that smart, not unique and that you didn’t matter……….. I say and believe the opposite. I believe, that, that YOU is waiting to be rescued, resurrected, rejuvenated, re-invented and then championed. That YOU, the one that you have missed for far too long, is still out there.

YOU do matter. YOU can be brilliant again. So, together, let’s go and rebuild the brand that is YOU.

Your Personal Brand matters because it’s your best YOU.

 

 

svstrike_wideweb__470x3180 Aug 09 2012 · 0 comments · Uncategorized ·

ALWAYS BET ON A GREAT JOCKEY NOT ON THE HORSE

Recently, I had an excellent chat with a good friend, a superb entrepreneur and just an overall good guy. He mentioned to me that one of his successful clients told him that he always bets on the Jockey and never the Horse when he attends the races. This process has produced fantastic results for him. As soon as he said it I realized that there was a not so subtle message in that statement that could apply to the way we transact business and build relationships.

To me,  this meant that we should focus more on the individual; the person with whom we are building the relationship and not necessarily the business or the project or the brand they are associated with at the moment. When we invest in the person, when we pay close attention to the ‘who’ instead of the ‘what’ we are then able to make better decisions about the individual ( their own “personal brand”).